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Everyone Can Use A Little Hygge ("HOO-gah") In Their Life The term “hygge” (pronounced “HOO-gah”) originated in Denmark, a Scandinavian nation that has been recognized as the world’s happiest country. According to Meik Wiking, author of The Little Book of Hygge, "Hygge is about an atmosphere and an experience, rather than about things. It is about being with the people we love. A feeling of home."